I once heard George Bryant, a specialist in building incredible customer journeys, say that every funnel should pass the "Grandma test".

This is where you'd be happy (& feel good about it) to have your Grandma go through your marketing funnel.

Think about it.

Most funnels exist only to get a transaction.

They use emotional manipulation to get the sale, then stack on the FOMO on every upsell.

My Grandma is gullible.

She'd probably buy them all even when she definitely doesn't need it.

And, I'd hate for her to be taken advantage of.

Yet, let's be honest, most funnels don't pass the test, do they?

So, how do we do it differently?

We start by switching our focus from getting the transaction as fast as possible and for as much as possible to focusing on helping the people we serve 'Stack Wins'.

You stack wins by constantly applying 'Strategic Goodness' to every touchpoint in your customer journey.

Strategic Goodness boils down to three things.

• Identify - this is where you take time to truly understand your customer. What they are thinking, feeling, desiring, expecting, etc. in every moment.
  

• Meet - this is where you meet them there with full empathy using language that connects to them making them feel seen, heard, and held.
  

• Give - this is where you give them the best thing you can give them in that specific touch point WHILE setting up the next win.

This is highly relational.

It's goodness (the essence of who you are and what you carry) given strategically at every touch point to increase the experience of the customer while setting them up to get the biggest win you can give them.

Apply this principle to ads, to sales calls, to landing pages, to emails, etc and every experience people have gets better.

The natural result is that people become RAVING FANS who trust you and WANT to buy from you.

You don't have to force them to. Or convince them.

Enter the TASTE & SEE ECOSYSTEM.

This is a full stack customer journey that uses Strategic Goodness to build lasting relationships, and convert strangers into committed clients one touch point at a time.

There are four parts to it.

PART 1: The Miracle Moment ads

Miracles are small experiences that are outside of the ordinary. They are quick and easy for someone to implement and they provide an almost immediate breakthrough.

Your goal is to engineer these through short insightful videos that asks the audience to take a very small action - one that if they do it, it'll cause a small positive outcome.

When you lead with these videos and run them as ads, people get a taste of your goodness and are actually interested in knowing more about you.

PART 2: The Belief Bridge email system

After people are intrigued with you, you want to turn that into full-blown belief. But, even more that, you want them to WANT to open every email you send.

A small engaged email list is more potent than a big unengaged one.

You do this by having the thing they opt-in for to be an email series or have an email series tied to the lead magnet. This way people aren't just opting in to get the lead magnet. They're opting in to get your emails.

Then, if your emails are genuinely good, they'll relate your name in their inbox as something positive and you'll get higher open rates for a long time.

PART 3: The Completion Challenge system

This is the crown jewel of the full ECOSYSTEM. At the core, it's an 8-10 day mini-course that using gamification to get 90%+ of attendees to complete it.

And, when the win they get through it ties directly to your offer, it can convert as much as 39% of registrants into your offer.

You do this by charging a deposit (that people can win back), teaching in a captivating way, adding in a points system that unlocks rewards, and giving people a real deadline for completing each lesson.

At the end, most leave rave reviews and are fully sold on you, their ability to follow your advice, and on your process for helping them.

It trains the customer to be a great customer and sets them up to get better results in your offer.

PART 4: The Decision Doorway enrollment system

This is where you upgrade finishers into your core offer by making your offer the most obvious next step.

You do this by turning the points from the Completion Challenge into a limited earned credit, giving them an email series that guides them to the decision, and having a sales page (or Google doc) that explains your offer fully.

This is how we've had as much as 39% of registrants to a Completion Challenge upgrade to a $1,850 coaching program.

Together these four parts produce an incredible system that attracts your dream clients, builds a long term relationship with them, and converts them into your offer simply by stacking wins.

You might not need every system.

You might have a great attraction system in place and all you need is a way to convert more leads into clients using a Completion Challenge.

You might already have a great way to convert leads, but you simply need more of them for now.

Wherever you're at, a TASTE & SEE ECOSYSTEM can help you take your customer journey to the next level.

A level where you'd feel good about having your Grandma experience it.

A level where your conversion is better and works for longer because it's genuinely good to those you serve.

To help you determine your best next steps and to build what you need, fill out the application below.

From that application, I'll personally create a custom Gameplan for you that shows you your next best steps for creating a better customer journey.

Then, we'll have a short chat (on Whatsapp) to discuss the Gameplan and see if it works for us to work together to help you apply it.

No pressure whatsoever.